It doesn’t matter what sport you play, sponsorship holds the same meaning. A company has chosen to offer you financial backing or items to support your athletic endeavor and in return you promote the company and its product/products. Unfortunately, female athletes are passed over for their male counterparts all too often. According to an article from Play the Game, “despite increasing interest in women’s sport, almost all sponsor deals still go to men. New research from the United Kingdom reveals a deep gulf between male and female athletes when it comes to sponsorship.” In addition to the competition between men and women, there lies the competition between women for those very few coveted spots. The female athlete is judged for her beauty, rather than athletic ability or character. This a fact. The “attraction factor” weighs very heavily in the decision making process.
As we move forward, digging deep to find our individual worth is paramount. “I believe if we start believing in ourselves and not listen to nay sayers we can elevate” stated Bernell Hooker, Milwaukee Aces & CEO at Images of US Sports. Our U.S. Women’s Hockey team did just that back in March 2017. While we all can recall their gold medal victory at the 2018 PyeongChang Winter Olympics, many are unaware of their boycott against USA Hockey for “fair wages and equitable support” from the organization. Thanks to their grit, support from other professional athletes and all the alternative players called refusing to take their sisters’ spot, the women’s hockey team prevailed. Sponsorship it is not, but nevertheless it is a victory.
One thing I know for sure, empowered women find a way. After placing 1st from the US at the 2015 Arnold Classic, I submitted photos and letters containing my bio, placings in competitions from the last 25 years, as well as how I planned to use my passion for physical fitness to impact the lives of others. Out of the 15 packages I sent out, I only received 1 back thanking me, but “no thank you, we’re not interested” was the response. I allowed myself a 5 minute pity party. At which time I remembered all the dances I attended in high school, but was never asked to dance. The fact that I was 6’2 and everyone else was vertically challenged of course didn’t help matters. My 5 minutes were up and it was time to figure it out.
There is a solution for female athletes playing at the professional or amateur level. No longer do we have to do without or worse accept table scraps from companies taking advantage of our eagerness to BE A SPONSORED ATHLETE. All that is required is to think outside the box, be authentically you and open yourself up to the greatest business of the 21st century~ network marketing.
Once you allow yourself to get past the stigma of the 1970’s “pyramid scheme” (being paid commission on membership without supplying a service or product), you have opened yourself up to a world of financial gain for product endorsement on your terms. As athletes, we are walking demonstrations of health, wellness, inspiration, motivation, determination, success and time management mastery. By simply being you, “your” people are attracted to you and what you’re up to. The allotment of focused pockets of time gives you the ability to connect people with what will improve their lives, while providing you with residual income to fund your athletic endeavors and more. The sky is the limit and your worth it! Instead of just being a spokesperson (if even offered) for a company, how incredible would it feel to build your own empire?
SELF-SPONSORSHIP~ I did it and it’s EMPOWERING! I have been able to successfully use network marketing to my advantage and so can you! You may be intrigued and inspired to let network marking provide an additional stream of income, but don’t know where to begin. Here are a few questions to ask yourself when deciding what company deserves YOU:
- Is the product a MUST HAVE for me?
- Is the product consumable?
- Does the company provide an autoship option for monthly reordering?
- Is the company mission statement in alignment with my vision statement?
- How many distributors are already in the company?
- How much does it cost to start as a business partner?
- How are Products introduced to potential customers/business partners?
- Is an in-person demo necessary or are online tools available?
- Is the compensation plan fair?
- Is the company utilizing a binary model?
Ladies, we are all in this together! I am available to guide you through the process of self-sponsorship. If you believe you’re worth having it all and NOW is the time to take it, take the first step.